keyachievements
Accolades
Received the ‘Values and Culture Award’ – the highest form of recognition bestowed by the Chair of the Australian Digital Health Agency for outstanding contribution over 2021.
Marketing strategy
Successfully developed and implemented a communications strategy for a mass recruitment campaign of more than 170 positions at the Australian Digital Health Agency in 2021.
Brand implementation
Project managed and implemented the brand launch of ‘Energy Queensland’ in 2016 – a Queensland Government initiative resulting in a single energy company from merging Energex and Ergon Energy.
Multimedia production
Developed, installed and maintained the first digital signage display systems at Wallace Bishop Jewellers in 2012 – a first for any jewellery retailer in Australia – completed with animated point-of-sale and marketing videos.
Art direction
Concepted and storyboarded several television commercials for notable brands such as Mazda, Natural Gas, Bosch and MGA Insurance Brokers.
Project management
Designed and project managed a $5 million installation of more than 400 illuminated signs for the opening of The Venetian Macau – the world’s largest casino in 2007.
Honours
Inducted into the Golden Key International Honour Society after receiving an Award of Excellence at the University of South Australia in 2002.
skillssummary
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Communications
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Strategy and planning
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Account management
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Digital marketing
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Event planning
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Project management
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Content creation
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Brand development
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Market research
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Copywriting
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Data analysis
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Video production
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Website and social media
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UX design
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Animation and illustration
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Graphic design
educationhistory
University of South Australia (2004) Bachelor of Visual Communication, Graphic Design
Rostrevor College (2001)
Completed Year 12
softwareskills
Adobe Creative Suite
InDesign, Photoshop, Illustrator, After Effects and Premiere Pro
MS Office Suite
Word, PowerPoint, Excel and Dynamics 365
careeroverview
With more than two decades of professional experience in both private and government positions, I bring a wealth of expertise as a communication specialist. I've handled international creative projects and implemented effective marketing strategies in dynamic settings. My strong verbal and written communication skills allow me to influence and cultivate positive working relationships. Known for my exceptional attention to detail, I maintain a creative entrepreneurial spirit, enabling me to work independently and lead motivated teams.
professionalexperience
GasFields Commission Queensland
Principal Communications Officer (2022 to present)
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Developing and leading the implementation of high-level communication strategies and initiatives for both internal and external audiences.
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Providing specialised communication and media advice to the Commission’s leadership team on controversial and sensitive regional community issues.
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Project managing communications and engagement initiatives including regional forums and key Commission events.
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Maintaining effective working relationships with a range of key external stakeholders located both in Brisbane and regionally – including state government agencies, local governments, industry peak bodies, resource companies, researchers, media, community groups and rural landholders.
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Researching, writing, editing and producing a wide range of documents and communication resources – including speeches, articles, newsletter and feature stories, fact sheets, banners, brochures, invitations, social media content, presentations and web content at a professional level.
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Performing higher duties acting in an AO8 role – Communications and Media Manager 15/01/2024 to 08/03/2024.
Australian Digital Health Agency
Senior Communications Officer (2019 to 2022)
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Account managing the development and execution of end-to-end marketing and communication programs for key pillars of the National Digital Health Strategy – including the National Interoperability Implementation Plan, the brand launch of Provider Connect Australia and the National Authentication Service for Health transition project.
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Developing and implementing an internal communications strategy to restructure and improve key communication channels and online platforms.
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Improving the format of all staff meetings, resulting in increased attendance and engagement levels.
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Creating, maintaining, and conducting analytics reports across multiple platforms and extracting key insights for campaign optimisation.
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Building and maintaining strong relationships across the Agency and externally to ensure the timely and quality delivery of communication plans.
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Sourcing executive messaging and content for all staff emails, meetings, newsletters, presentations and key corporate publications.
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Managing teams of up to 3 reports and performing higher duties acting in several Executive Level 1 roles – Manager Communications 11/04/2022 to 18/04/2022 and Manager Creative Services 12/08/2019 to 20/09/2019.
Internal Communications Lead (2017 to 2019)
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Developing and implementing an internal communications framework to enable the implementation, evaluation and continuous improvement of Agency communications.
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Identifying and initiating the development of new communication channels – including desktop wallpapers, digital signage, corporate calendar, pulse surveys and EDMs.
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Collaborating with executives, branch managers, directors and other key stakeholders to plan effective communication strategies and implement internal campaigns.
Energex
Communications Coordinator – Design (2013 to 2017)
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Providing strategic design solutions to support Energex’s corporate identity with a key focus to enhance the customer experience.
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Maintaining effective brand guardianship with counsel to staff and clients.
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Managing the conception, development and final execution of corporate communication materials – including rich media, exhibitions, reports, brochures, books, web pages, product packaging and advertisements.
Wallace Bishop and Hardy Brothers Jewellers
Visual Merchandise and Graphic Design Coordinator (2012 to 2013)
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Designing point-of-sale for marketing campaigns and monthly promotions.
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Producing animations for digital signage displays.
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Visual merchandise and prop design – including jewellery displays, packaging and signage systems throughout multiple stores and boutiques.
Jarvis Marketing
Creative Designer and Illustrator (2009 to 2011)
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Effectively promoting brands and corporate identities through all facets of print and web design – including press advertisements, stationery, brochures, flyers, magazines and websites.
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Creating detailed storyboards for television commercials with hand-rendered illustrations and artwork.
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Working closely with staff and clients to determine strategy and creative direction for marketing campaigns.
Comcorp HLE Projects
Graphics and Signage Manager (2004 to 2009)
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Managing staff and clients in design process from conception through to installation – including illuminated signage displays, interior architecture, special visual effects and art.
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Directing a creative process to formulate original concepts with rendered illustrations, sketches and digital images for production.
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Developing and determining style, technique and medium to produce effective results for the success of the client.